This is what you see when you visit Club Physical’s Facebook page at the moment. A message that tells you “you belong” while simultaneously body shaming. It’s not the first time Club Physical has employed body shaming in an attempt to get customers to join their gyms – I live near one and bear witness to their awful roadside advertising. In fact, it’s not even the first time that they’ve run an ad using this idea – their own website said it was their “second most offensive ad, as measured by complaints to the Advertising standards Authority. But it worked.” They’re proud of this behaviour. View Post
