Last week I found out about that international style blogger and model Nadia Aboulhson and Boohoo.com were teaming up for the upcoming boohooPLUS collection, and was told that I had to keep it to myself until today. Possibly one of the hardest blog secrets I’ve had to keep to date!
Boohoo.com launched boohooPLUS for the Northern Hemisphere spring/summer ’14 season and now they’re back for autumn/winter ’14 with a trend led capsule collection, modeled exclusively by international blogger Nadia Aboulhosn.
Nadia’s style always seems so effortless and on point, and if you follow her blog or instagram then you will undoubtedly be aware of this. Nadia said, “Working with boohoo on PLUS made sense to me because they are such an inclusive brand that allows women from all walks of life to enjoy fashion. It’s always fun working with team boohoo because they understand style isn’t defined by size and this is evident in the AW14 range.”
Nadia is the first blogger to feature in a lookbook campaign for boohooPLUS and will also be their brand ambassador. According to Nadia’s blog post announcing her ambassadorship today, she will be offering her followers exclusive content on her blog, including behind-the-scenes video content, so make sure you keep an eye out for that!
I am really liking the direction that boohooPLUS is taking this season, with plenty of on trend pieces available that fit in with the boohoo.com range, showing that style has no size. I’ve seen a few of the pieces modelled by Nadia (I’ve included all the photos in this post so you can really get a feel for the collection), and can’t wait to see the rest.
The boohooPLUS AW14 range will be available at boohoo.com from the end of August, with prices starting from £12 (which is just under NZD $25) – I’ll be eagerly checking the site for more news!
What do you think, do you like what you see of the AW14 range so far?
xo Meagan
